The Multifaceted Communicator: A Look into the Life and Career of Ferliza Calizar

In the powerful world of communication and public relations, few names stand as prominently as Ferliza Calizar.

Her extensive career, marked by significant roles in media, government, and the private sector, highlights a journey of dedication, skill, and remarkable versatility.

This article delves into Calizar’s multifaceted career journey, exploring her impact and contributions across various sectors.

Early Beginnings and Education

Ferliza Calizar’s journey in the realm of communication began with a solid academic foundation.

She pursued her undergraduate studies in AB Mass Communication at the prestigious University of the Philippines, a decision that set the tone for her prolific career.

Her thirst for knowledge didn’t stop there; she furthered her education with a Masters in Public Management.

This combination of communication and management expertise would later prove invaluable in her diverse roles.

Making Her Mark in Media

Calizar’s early career saw her immerse herself in the media industry.

Her tenure at The Freeman and Manila Standard speaks volumes of her ability to thrive in fast-paced, demanding environments.

Her work at dyLA and dyDD further cemented her reputation as a competent and versatile media professional.

These experiences provided her with a deep understanding of media dynamics, an asset she would later leverage in her subsequent roles.

A Foray into Public Service

Transitioning from media to public service, Calizar demonstrated her adaptability and commitment to public communication.

Serving as a publicist for notable figures like Congressman Eduardo Gullas, Jose Gullas, Vice Governor Greg Sanchez, and Senator John Henry Osmena, she showcased her ability to manage high-stakes, public-facing communication strategies effectively.

Her role as an Information Development Officer at the Philippine Information Agency and in the Presidential Communications Office further underscores her competence in governmental communication.

In these capacities, Calizar played a crucial role in shaping public discourse and managing information dissemination at the highest levels of government.

Consulting and Private Sector Engagement

Calizar’s expertise is not confined to the public sector.

Her role as a communications consultant for various private firms in industries like real estate and manufacturing, as well as for non-government organizations, highlights her ability to tailor communication strategies to different sectors.

Her consulting work demonstrates her versatility and deep understanding of different communication needs across various industries.

Current Endeavors

Currently, as the Community Affairs and Development (CADD) Manager in Toledo City, Calizar continues to leverage her vast experience.

In this role, she is responsible for managing community relations and development initiatives, a task that requires a blend of strategic communication, public relations, and community engagement skills.

From the bustling newsrooms to the corridors of power, and into the boardrooms of the private sector, her journey is a compelling narrative of how effective communication can bridge gaps, inform policy, and drive development.

As she continues to make her mark, Calizar remains a shining example for aspiring communicators everywhere.